Creativity and role play is at the very heart of the toy industry and with technology
evolving at lightening speed, children are gearing up for the most exciting
Christmas ever, says the Toy Retailers Association (TRA) today.

The 2010 annual ‘Dream Toys’ list from the TRA, the industry’s official prediction
of Christmas best-sellers, is packed full of kiddie versions of adult must-haves.
From children’s video cams to electric guitars to even the most realistic of toy
puppies and grooming parlours, children are able to emulate their parents, friends
and family like never before and with much more fun.

This year’s Dream Dozen, in alphabetical order:

City Airport, Lego UK (£84.99)  Click here for more info

Fireman Sam Deluxe Fire Station Playset, Character Options (£29.99)    Click here for more

FurReal Go Go Walking Pup, Hasbro (£59.99)     Click here for more info

Jet Pack Buzz Lightyear, Mattel UK (£39.99)   Click here for more info

Kidizoom VideoCam, VTech (£59.99)   Click here for more info

Monopoly Revolution, Hasbro (£29.99)   Click here for more info

Moon Dough Barn, Spinmaster Toys UK (£19.99)   Click here for more info

Nerf N Strike Stampede ECS, Hasbro (£54.99)   Click here for more info

Paper Jamz Guitar, Wow Wee Europe (£24.99)   Click here for more info

‘Pumpaloons’ – action game, Drumond Park (£19.99)   Click here for more info

Sylvanian Families Motorcycle and Sidecar, Flair Leisure (£24.99)   Click here for more info

ZhuZhu Grooming Salon, Character Options (£22.99)   Click here for more info

Gary Grant, Chairman of the TRA’s Dream Toys Selection Panel, comments: “This
year, the toy industry has combined innovation and creativity to respond to the
ever-changing demands of children. The technological advancements used in
many of the toys we reviewed this year were simply amazing, and demonstrate
how forward thinking manufacturers are. In what has been a challenging yet
extremely positive year for the toy industry, it is also refreshing to see the
industry’s faithful brands continuing to perform well to keep classic toys in the
hearts of children everywhere.”